Case Study – St Martin-In-The-Fields Charity

The Christmas season is synonymous with giving, so for many people, the BBC Radio 4 Christmas Appeal with St Martin-in-the-Fields is an important part of their Christmas tradition. For over 90 years, BBC Radio 4 listeners have supported the Appeal, set up to help homeless and vulnerably housed people.

In the last two years, Radio 4’s 11.5 million listeners have helped raise over £5m to support people away from homelessness. Donations are shared between The Connection at St Martin-in-the-Fields, the busy day and emergency night centre in London’s Trafalgar Square, and the Vicar’s Relief Fund, which offers one-off grants to people across the
UK, preventing eviction and supporting people into housing.

This case study demonstrates how Sesui have helped St Martin-in-the-Fields ensure they’re able to take every single call made to them during their Christmas Appeal through our innovative “Pop-Up” contact centre.

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